Keyword Density


Ultimate Keyword Density Guide

Updated * Sept. 2017 *

Keyword Density Meme

What is Keyword Density?

Keyword Density is the percentage of occurrence of your keyword to the text in the rest of your web-page/article/blog post. It is important for your main keywords to have the correct keyword density to rank well in Search Engines. This factor tells Google what your page is about. For example, if you are mention dog training several times in your article, then google knows it’s about dog training.

Why Is Keyword Density Important For SEO?

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At this point, it is a smaller factor compared to other factors like your title tag, URL structure and links, but nonetheless, it is a factor that can help push you to the top of the SERPS or out of them, depending how well you work with it.

How to Check Keyword Density?

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What Is the ideal Keyword Density?

This various niche to niche, there is no ideal percentage.
The best practice is to start low and go from there.

Baseline Keyword Density is 1%.

This is where I start with on my websites. I’ve seen it go up to as high as 8%.

Warning: It’s very easy to overdo this, and incur a penalty, so always start low.

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How to Decrease Keyword Density

If you find that your density is too high, You replace a few instances of your keyword with LSI keyword. Or remove the keyword from IMG tags.

How to Increase Keyword Density>

This is where you have to get creative putting in your keyword in the
URL (/your-keyword-word-awesome), Title tag <title> , picture IMG ALT tag, and creative writing skills.

What Keyword Density Is Too High?

What can I say?  Again this varies WILDLY per niche, 1% may be too high, or 8% may be too high.
What you do to check the top 10 results for your keyword and judge by that by that average.

How to find the Optimized Keyword Density:

This is the formula I use currently to kind the ideal density.

Step 1:

Take the top 20 sites that are ranking for you keyword.
Grab keyword density for each URL.

Step 2:

Enter in all that data you collected and Calculate the standard deviation
from all the data you collected

Step 3:

Take the Average of all the Keyword Densities and add 1 unit of  SD, “Standard deviation”
Mean (Average) + Standard Deviation = Your Keyword Density ????

 

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Brad

Ranked over 600+ Websites in google, Sold a website Generating 30K Unique visitors a month. Avid Gamer/Techie.

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